Search Engine Optimisation (SEO) is all about improving your website to increase quality traffic from a search engine through organic search results. Organic search results are the links that are not adverts on the search engine results page.
The good thing about organic results is that you don't have to pay for them to be there (unless you pay an SEO company to get them there!).
The higher up a link appears the better the rank, resulting in more traffic to that website.
Optimising Content
Optimising a website properly involves editing the HTML and the contents. The HTML should use web standards and accessibility standards while the content should include relevant keywords. The text of internal links (links to other pages on your website) should be descriptive like "Accessible Websites" and not "click here". The file names should also be descriptive and it is usually best to use the page title as the file name. Something like "accessible-websites.htm" is much better at improving your search engine listing than "aw1.htm".
Make sure the content is understandable to your visitors. Don't go repeating the same keywords over and over on the page. This will just annoy your visitors as well as the search engines who could mark your site down. A bad example might be:
"Promote your website with my Website Promotion techniques. Website Promotion will boost your page rankings. With Website Promotion I can drive more traffic."
By having the same keywords "Website Promotion" so close together search engines realise you are trying to inflate your ranking by overusing the same keywords. A better example that is much easier for the visitor to read and at the same time uses relevant and related keywords might be:
"Using my Website Promotion techniques I can improve your website. It will boost your page rankings and drive more traffic to your website."
Page Titles Are Important
Use unique page titles, meta descriptions and meta keywords. Ensure that the keywords used appear on the page. Make sure your page title contains the most important keywords and correctly describes the page.
Follow The Search Engine Guidelines
Most importantly when using SEO always ensure you follow the guidelines of the search engines. Otherwise you could lose rankings or be delisted from the search engine entirely.
Constant SEO
SEO is something that needs to be constantly monitored. You can't do it once and leave it. It is an ongoing process of improving your content, modifying keywords and checking your page rank. Organic search results offer the best Return on Investment but for promotions or short term traffic boosts then paid advertising can be better. Although a combination of both can work extremely well.
Accessibility, Search Engine Optimisation, SEO services, Website Promotion
google, accessibility, page rankings, search engine optimisation, website promotion