We all want our website to have a high ranking. But it can be confusing how to do this. You have probably heard of the terms SEO and SEM but what is the difference?
Search Engine Optimisation (SEO) is the optimising of your website for natural (also called organic) listings in search engines. The ones that are not paid for. This optimisation is called on-site adjustments but the disadvantage is that it can take time to get a good listing.
Search Engine Marketing (SEM) is a broad term for the use of both on-site as well as off-site adjustments. Off-site adjustments can be paid inclusion and paid placement as well as article marketing.
SEO is only a small part of SEM. SEM is considered more expensive because you have to pay for adverts or clicks but gives you immediacy. But depending on your goal a mix of both on-site and off-site adjustments can work well. Although SEO must be your first step in website promotion.
Search Engine Optimisation, SEO services, Search Marketing
search engine optimisation, website promotion