A global recession may be upon us and now is the time to get your website in order. More businesses will fail while the rest will fight for every last online user.
You can give your website an edge over competitors by making simple changes that will boost your page rankings and attract more users.
Improve Your Title!
Make sure you put relevant keywords in your page title. Don’t just use “About Us” put something more meaningful so that the page title effectively describes the content of the page. So “About Us | Cheap Blackberry Phones Best Deals From Company Y”.
Use Your Meta Tags
Don’t forget to have meta description and keywords in the <head /> tag. Have a unique description for each page. Make sure the keywords are on the page content.
Structure Your Headings
Have only one <h1 /> tag and then have the rest of your headings in order e.g. h1, h2, h3. Use the headings to put more important information higher up on the page. Use the heading tags properly and don’t abuse them. Search engines assign the greatest importance to <h1 />, then <h2 />, and so on.
Filenames Are Important
Don’t go naming your page files page1.htm or abbreviations like ips.htm. Use a descriptive file name cheap-iphones.htm or blackberry-sale.htm. Search engines also search the page filename for the keywords users search on. So if your filename contains the keywords used on the page then this will increase your page rankings.
A Site Map Is Essential
If you have a small website you can quickly create a site map. This will be an index of your website and make it easier for search engines and crawlers to index your content. For details of how to create a site map check out http://www.sitemaps.org/protocol.php. Then sign up to Google Webmaster tools (http://www.google.com/webmasters/tools/) and add your site map for Google to crawl. Plus, use your robots file (http://www.robotstxt.org/ for more information) to help the crawlers crawl all your pages. Insert sitemap: http://yourdomain.com/sitemap.xml.
Get Listed!
This is important. If you want to boost your page ranking to attract more users then get your website listed in directories and on other websites. There are many free directories you can get your website listed on. Join forums related to your website business or service and always put your url in your posts and replies. Search for related websites and see if you can have your website link listed. Always use a meaningful descriptive text link not just your company or website name, for example Latest Blackberry Phones.
Simple Changes Can Make A Big Difference
These simple website improvements can help improve your page rankings and drive more traffic to your website. Just what you need when a recession is looming.
Website Promotion
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