Page titles are commonly forgotten about or not used correctly. Which is a shame because they hold a lot of power. Page titles show up as the first line of clickable text in most search engine results. This can influence search engine ranking as well as whether or not someone clicks through. So how do you optimise your page title? Here's how.
Keep it short. Aim for no more than 65 characters and no more than 15 words. Ensure you put your important keywords towards the beginning of the title and that the title makes sense when read.
Include your keywords but don't overdo it! Keyword stuffing is bad and can make your page title meaningless. And that will put people of clicking through.
Always include your company name or brand. Your name may have a better reputation with a potential customer than a competitors.
And the final tip to a better page title. Write unique page titles for each page. This makes it clear in the listings what is on this page and why the user should click through.
Search Engine Optimisation
seo tips, search engine optimisation, search engine, keywords