The meta description and meta keywords are both important to SEO. Although not a huge factor in influencing rank the meta description can have an influence on the person who sees it in the search results. Here are are some tips to optimise both the meta description and meta keywords tags.
The meta description should be keyword rich and informative. It should describe the service or page information. Make sure it makes sense when read and don't overdo the keywords. Keep it to no more than 150 characters and less than 30 words.
Don't use the meta description to repeat your page title. Sometimes a search engine may display your meta description under your page title. So use the meta description as your chance to give the user more information.
Make the meta description unique to each page. Custom write this for each page to give the searcher more information if she sees it on her search results and to also give the search engines more information about the page content.
With meta keywords these should be keywords or phrases that appear in the page content. It's that simple. Ensure that the meta keywords contains all important keywords. Keep your list of keywords to 10 or less. And write the keywords in lowercase.
Search Engine Optimisation
seo tips, search engine, seo, keywords, search engine optimisation