Homecoming Scotland 2009 celebrates the 250th anniversary of Robert Burns' birth. It's also celebrating some of Scotland’s great contributions to the world: golf, whisky, great minds and innovations and Scotland's rich ancestry and culture.
Local businesses in Scotland should be using this as an advertising opportunity with Google AdWords™. Searching Google for Homecoming Scotland and no one is advertising. Come Back To Ayrshire, South Ayrshire's Homecoming Scotland website, has one advert. There will be a world record number of Burns Suppers in January and so far the AdWord adverts are few.
The Scottish Government is going to be heavily promoting Homecoming Scotland 2009 as will the local councils. Perhaps advertising just now is too early but come January when the events start it would certainly be worth investing in advertising your business with Homecoming Scotland keywords.
Suitable keywords might be: burns supper, Homecoming Scotland, homecoming, come back to Ayrshire, Robert Burns, home of golf, drive it home (for US, Canada and Sweden residents).
Website Promotion
google, adwords, south ayrshire council