All internet marketing professionals want their website to come among the first couple of pages on any search engine. Search engine optimised content is one of the best tools to achieve the same. Back-links is one of the most potent tools of search engine optimisation. And link baiting has emerged as an ideal way of acquiring sound back-links to your site.
What is link baiting?
The article or the content is the most important part to attract interest from other users as well as get back-links. If a website has a great article then automatically others will link to it. So the article or the content here plays the bait for organic and authentic back-links to your site. This is called link baiting.
A well maintained web page attains a huge number of one-way links. Basically it is all about attracting others by writing about topics which interests others the most. Link baiting is link building in an unconventional way. In case of link baiting, links are not pursued. To acquire links, hooks can be of several types like:
- News hook: Content on the latest news can attract links to it.
- Contrary hook: Some articles can be written in a way to raise arguments from people. If done effectively, side-stepping controversies or personal vendetta, it is one of the best link-baiting methods.
- Resource hook: If the article is very rich and high on quality, links pour in as users refer to it as a genuine resource of information.
- Humor: Humorous articles in web sites can also act as effective link baits.
- Attack: This is a type where other content/articles are criticised, invoking a response from the other author – as well as back-links on their profiles/web sites.
In short link baiting is all about making the article or the content very interesting and attractive. There are some important tips that help to be a successful link baiter:
- Try to write about topics which might interest people or which is very popular on public forums. Don’t write any boring or repetitive articles; else nobody will even go through it.
- Try to promote your work through blogs, reviews, interactive forums, etc.
- Write about anything which is current, spicy, interesting and very informative. Don’t write on old topics (if not as a response) as old news is no news.
- Write the content in a way that stands out from other articles. Think out-of-the-box.
- Try to invoke others’ reactions or views as people often link back to interactive articles.
There are several advantages for link baiting
- Links acquired via link baiting can be crucial to improve your site’s search engine ranking.
- The more links you get, more your website’s value increases. People view your website having a large amount of back-links as a reliable site and a potential resource for further information.
- Vastly improved conversion rate of the website.
Pitfalls of link baiting
Link baiting is all about capturing links though articles but it can act as a double edged sword. You should know what to write and should not exaggerate or fake just to attract people. This might get you a large inflow of back-links initially, but may put your website’s authenticity and professionalism at stake. Even if you criticise any other content or competitor then you must have logical proof and arguments to support the same.
Link baiting can create wonders if executed right. All these depend on the quality, importance, logic, and how presentable your article is on the website. The most important of all is to have an in-depth knowledge on the subject you are writing about.
Summary
Link baiting is a method to capture links but this method should be executed well in order to obtain results.
Reference links
http://www.ezinearticles.com/?What-is-Link-Baiting?&id=1438138
http://www.ezinearticles.com/?Website-Promotion-Via-Link-Baiting&id=964054
http://www.thatseoguy.com/2008/10/10/the-pitfalls-of-link-baiting/
Search Engine Optimisation, Website Promotion
website promotion, seo tips, seo, search engine optimisation, article marketing