Building Findable Websites: Web Standards, SEO, and Beyond by Aarron Walter
This is a great book on building your website the right way. If you build it to meet web and accessibility standards then search engines will love it. All you need to work on is your content.
Write your content for humans first. Have relevant and attractive content to make your site worth finding. But always remember that if the site works for the visually impaired then it works for search engines.
The book also covers how to hold on to your audience with RSS, mailing lists and user generated content.
This well written book should be part an essential reference when building your websites.
Book Recommendations
reviews, web standards, accessibility standards, seo