In a previous entry I spoke about how you can use Twitter to promote yourself and even use it to find a job. Well today I came across a story that highlights the problem with posting your thoughts on Twitter.
An agency person from Ketchum (New York office) went to Memphis to present to FedEx, a client of theirs. On his arrival in Memphis he tweeted unflattering remarks about Memphis. This was picked up by an employee of FedEx and he emailed a response to the agency person, the management at Ketchum and FedEx management including the VP. The FedEx employees are proud of their city and took offense to his comments. The full story can be found on Peter Shankman's blog.
So be careful what you tweet. Everything you post on Twitter will be read. If it happens to cause offense then the resulting bad press will affect your business.
General
twitter, customer service