The URL of your website is a key factor in search engine optimisation. It is important to choose a search engine friendly URL that search engine crawlers can read without problems. If the URL can be easily read and crawled, then the likelihood of getting your site to the top of the search engine ranks is increased. Here are some tips for creating an SEO friendly URL.
- Create a short and static URL. Static URLs do not contain special characters or long strings of code. They usually take the structure of www.michaeljbyers.com. Search engine crawlers prefer this form of URL as they prioritize short and static URLs when indexing web pages.
- You should include keywords in your URL. For example, if a site is selling digital cameras, then the URL should contain the keywords cameras or digital cameras. There are two advantages for constructing the URL in this way. The most significant is that search engines will identify your site when someone makes a search for digital cameras. The other advantage is that web users can easily remember the address of a site that has a short, relevant URL.
- You should always endeavour to organise your URL structure based on your website topics and site map. This way, search engines will be able to index all the pages in your website efficiently. Website users will also have an easier time navigating a website that has a well made URL structure.
Search Engine Optimisation
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