Search Engine Marketing (SEM) is also known as Search Marketing. It is a variety of options that aim to improve a websites ranking and listing on search engines.

These options are:

Paid Inclusion: This is where you pay to have your website listed in a search engine. It is a great way of listing key pages in search engines.

Pay-Per-Click (PPC): This is where you have an advertisement listed on a search engine results page. You pay each time someone clicks on your advertisement. This is also referred to as Search Advertising, paid placement, paid listing or sponsored listing. This is the only way to guarantee traffic to your website.

Search Engine Optimisation (SEO): Generally this is improving your free organic listings in search engines through keyword and content improvements to your website. Find out more about my SEO Service.