Michael J Byers

SEOChat has an interesting article on Google Algorithms, explaining the techniques used by the search engine.

It explains that you should write naturally so that related words and not just words with the same meaning should appear. So if you were writing about gardening services you would use words like grass, plants, ground, weeds, etc. Not just garden, gardens, landscaping, landscaping, etc.

It then goes on to explain about Link Analysis, the supplemental index and human reviewers. Worth a read if you want to ensure your site stays top on Google.

Google Analytics search engine, google

It's time to lose a few pounds from your website. Having a website with hundreds of pages might seem like something you can boast about but it's not.

Take a look at your Google Analytics stats or whatever stats system you use and see what pages are not getting hits. If you have pages that are not getting a lot of hits then it's time to shed a few pounds from your website. They are not getting hits because they are of little interest to your visitors or because they are difficult to find either within your own site or from search engines. So ditch them.

Tone up your website by removing those unused pages and concentrating your effort on the pages that get the hits. Work on shaping and improving them with better content. Maximise revenue on these pages with adverts or better product descriptions that simplify the experience for your visitors.

Google Analytics, SEO services, Usability search engine optimisation, web analytics

You may have heard of Google Analytics and Crazy Egg for web analytics but did you know there are many others? Six Revisions has an excellent article on 10 free web analytics tools and applications that could help you gather and analyze data about your web content.

Google Analytics web analytics