SEO Tools

25. February 2009
Comments (1)

Here are some SEO tools:

  • Keyword Spy - An online tool which helps you to find out what your competitors are doing on Google Adwords and spy on their keywords and Ad units.
  • Backlink Checker - Find backlinks linking to a website and their URL information.
  • XML Sitemap Generator - Create an XML sitemap for your website.
  • Free Analytics Tools - Powerful analytics tool. Even allows you to track your ROI by keyword for each AdWords ad position. Google AdWords also has internal split testing and conversion tracking software.
  • Google Webmaster Central - Learn how to use Google APIs and developer tools to put technologies like Google Maps and AJAX Search on your website.
  • Check Google page ranking - Check your search engine placement and page ranking in Google. A free search engine optimization tool.

Search Engine Optimisation , , , , , , ,

Link structure on your site

8. February 2009
Comments (6)

You want all of the pages on your website found by search engines so it is important not to overlook the structure of your links. If search engines can't find the pages then it won't matter how much search engine optimisation you do the page won't be indexed!

Here are some tips to a better link structure:

  • Don't use Javascript for links. Search engines can't see them and won't follow Javascript links.
  • Make sure all pages link to another page. All pages must have outgoing links. Pages without outgoing links are called dangling links. And by having them it may reduce your page rank.
  • If your site uses dynamic pages then ensure that Session IDs are not used in your URLs. Search engines like Google won't index them.
  • Organise your internal links to reinforce the main keywords you are targeting.
  • Make sure the text around the link and the text of the link relates to the linked page.
  • Don't use identical link text for every link that links to a page. But do include the target page's main keyword term in the link text.

Search Engine Optimisation , , , , , ,

Using Misspelled Words To Gain Traffic

15. January 2009
Comments (2)

When searching it is easy to misspell a word. We have all done it. So can we benefit from users doing this? In a moment I will explain how you can.

First though what about the negative impact to regular users to your website. They are going to think you are very unprofessional if you have misspelt words on your website content. So having misspelt words is not ideal to showing your professionalism. However, you can still benefit without looking unprofessional, here's how.

Create a page that has the misspelt keywords on it. Put a phrase like "Are you looking for ..." or "Could you mean? ...". Place links on this page to the actual content with the correct spelling. Let's see some examples:

Serch engine optimization was not found. Did you mean: Search Engine Optimisation?

We have not been able to locate acessible websites. Are you looking for Accessible Websites?

Misspelt keywords have less competition for a high page ranking. So you get to direct extra traffic to your site while still looking professional and helpful. Try it out!

UPDATE

Google and other search engines are now able to utilise their "Did you mean?" service to show only the top websites for the correct spelling. So misspelt words in your website will not attract any additional traffic.

Search Engine Optimisation, Website Promotion , , ,

Search Engine Submission

15. January 2009
Comments (0)

SEO is all about getting the highest rankings for keywords in search engines. But first you have to get your website listed. Submit your website to the top search engines:

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