12 keyword tools for search engine optimisation

15. April 2009
Comments (2)

Keywords on your webpage help search engines categorise your webpage. Keywords are what people use to search for information. If you wanted to find out about search engine optimisation then you would probably use that phrase or a similar phrase like seo tips. But what if you wanted to research what keywords are best for your webpage or check that you don't use too few keywords?

There are many keyword tools that can help you by analysing and checking your keyword density. Content is what matters so don't over use keywords on your page. Here is a list of some keyword checkers that will help you get the balance right:

  1. goRank keyword density analyzer
  2. Keyword density analyzer
  3. Marketleap keyword verification
  4. Motoricerca keyword density analyzer
  5. Ranks.nl keyword density and prominence
  6. SEOBook keyword density analyzer tool
  7. SEOchat keyword density tool
  8. SEOchat keyword difficulty check
  9. Keyword density analyser
  10. Webpage analyser
  11. Word counter
  12. Yellowpipe keyword frequency counter

Search Engine Optimisation , , ,

Link structure on your site

8. February 2009
Comments (6)

You want all of the pages on your website found by search engines so it is important not to overlook the structure of your links. If search engines can't find the pages then it won't matter how much search engine optimisation you do the page won't be indexed!

Here are some tips to a better link structure:

  • Don't use Javascript for links. Search engines can't see them and won't follow Javascript links.
  • Make sure all pages link to another page. All pages must have outgoing links. Pages without outgoing links are called dangling links. And by having them it may reduce your page rank.
  • If your site uses dynamic pages then ensure that Session IDs are not used in your URLs. Search engines like Google won't index them.
  • Organise your internal links to reinforce the main keywords you are targeting.
  • Make sure the text around the link and the text of the link relates to the linked page.
  • Don't use identical link text for every link that links to a page. But do include the target page's main keyword term in the link text.

Search Engine Optimisation , , , , , ,

Optimise Your Meta Tags

30. January 2009
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The meta description and meta keywords are both important to SEO. Although not a huge factor in influencing rank the meta description can have an influence on the person who sees it in the search results. Here are are some tips to optimise both the meta description and meta keywords tags.

The meta description should be keyword rich and informative. It should describe the service or page information. Make sure it makes sense when read and don't overdo the keywords. Keep it to no more than 150 characters and less than 30 words.

Don't use the meta description to repeat your page title. Sometimes a search engine may display your meta description under your page title. So use the meta description as your chance to give the user more information.

Make the meta description unique to each page. Custom write this for each page to give the searcher more information if she sees it on her search results and to also give the search engines more information about the page content.

With meta keywords these should be keywords or phrases that appear in the page content. It's that simple. Ensure that the meta keywords contains all important keywords. Keep your list of keywords to 10 or less. And write the keywords in lowercase.

Search Engine Optimisation , , , ,

Optimise Your Page Titles

30. January 2009
Comments (1)

Page titles are commonly forgotten about or not used correctly. Which is a shame because they hold a lot of power. Page titles show up as the first line of clickable text in most search engine results. This can influence search engine ranking as well as whether or not someone clicks through. So how do you optimise your page title? Here's how.

Keep it short. Aim for no more than 65 characters and no more than 15 words. Ensure you put your important keywords towards the beginning of the title and that the title makes sense when read.

Include your keywords but don't overdo it! Keyword stuffing is bad and can make your page title meaningless. And that will put people of clicking through.

Always include your company name or brand. Your name may have a better reputation with a potential customer than a competitors.

And the final tip to a better page title. Write unique page titles for each page. This makes it clear in the listings what is on this page and why the user should click through.

Search Engine Optimisation , , ,



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