Be Careful What You Tweet

6. February 2009

In a previous entry I spoke about how you can use Twitter to promote yourself and even use it to find a job. Well today I came across a story that highlights the problem with posting your thoughts on Twitter.

An agency person from Ketchum (New York office) went to Memphis to present to FedEx, a client of theirs. On his arrival in Memphis he tweeted unflattering remarks about Memphis. This was picked up by an employee of FedEx and he emailed a response to the agency person, the management at Ketchum and FedEx management including the VP. The FedEx employees are proud of their city and took offense to his comments. The full story can be found on Peter Shankman's blog.

So be careful what you tweet. Everything you post on Twitter will be read. If it happens to cause offense then the resulting bad press will affect your business.

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Twitter Yourself A Job!

4. January 2009

Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. So how can this help you get a job?

According to The Wall Street Journal Alexa Scordato did exactly that. She messaged her contacts that she needed a job and within a week she had an interview and within two weeks she had a job.

With unemployment on the rise using a service like Twitter to promote yourself is a great way to get noticed and give yourself a chance of finding that job.

Another great service is LinkedIn (a business orientated social networking site). Build up a network of contacts and colleagues and use it to promote your business and yourself. LinkedIn also provides an application (still in beta and built by Twitter) to track what people are saying about your company. This is a fantastic way of making sure you can resolve customers complaints before they put potential new customers off using your service.

Think about it. What if a customer of yours has a bad experience for whatever reason. And they decide to tweet their contacts about it. All of a sudden you could be potentially losing customers. But if you were using Twitter and LinkedIn as a reputation management tool you could be informed of customer feedback immediately and just as quickly resolve the issue. In the process improving your company image as helpful and proactive to their customers needs.

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