Michael Byers

Backlinks are the foundation of any SEO effort, and one of the most important parts of your online marketing efforts. Despite many online marketers deriding SEO as a marketing form, its benefits are very real, very measurable and very important. As such, assigning a great deal of marketing muscle and time to monitoring and building backlinks is an intelligent and important decision.

First things first - what is a backlink? A backlink is simply a link to your page from another external source. This could mean a link from a relatively popular blog, highlighting the services, applications or content on your website. It could be a link from an online journal or newspaper, explaining your website as part of a current event or as an external source. In addition to that, it could even be a review of your website from a top blogger or online authority. In all circumstances, backlinks are important for raising your online profile and boosting your search engine results.

So where do you start your backlink building efforts? For many marketers, building organic backlinks starts with fertilising some of their own. You can start with article marketing - a popular form of online marketing that involves writing articles, blog posts and related content about your website - and distributing it around the internet. Many marketers choose to start by hiring writers to create and distribute content for them, either through article directories or through posts on third party blogs.

Whatever way you go about it, you'll quickly find that building this initial content is key to building the organic content further down the line. Online marketing is often about "passive income" and it's quite simple to think of SEO in this sense. To build that passive SEO, you need to actively work towards building those links initially. Once you've created enough of a presence on your own, people will begin to take notice themselves, and eventually begin distributing and linking to your website for you.

It all comes down to building that initial awareness. Whether you are a blogger, an online service company or a developer, building that initial audience and awareness is what will propel you to great online heights. By creating that initial audience, you solidify yourself as an online authority, create search engine juice that will allow other bloggers and webmasters to find you, and effectively control your online brand in the early stages of your business.

So if you want to create an organic online presence, don't be afraid to start by planting the seeds yourself. You can't build your online presence and expect people to find it straight away, and by focusing on the initial wave of SEO and interest, you can easily push other people to link to you. Have an eye for interest-building content, get out there writing, and you'll eventually see your organic backlinks building. It's not instant, it requires a dedicated initial effort, but once it pays off it's all worth it. 

Search Engine Optimisation, Search Marketing search engine optimisation, search engine, seo, article marketing

All internet marketing professionals want their website to come among the first couple of pages on any search engine. Search engine optimised content is one of the best tools to achieve the same. Back-links is one of the most potent tools of search engine optimisation. And link baiting has emerged as an ideal way of acquiring sound back-links to your site.

What is link baiting?

The article or the content is the most important part to attract interest from other users as well as get back-links. If a website has a great article then automatically others will link to it. So the article or the content here plays the bait for organic and authentic back-links to your site. This is called link baiting.

A well maintained web page attains a huge number of one-way links. Basically it is all about attracting others by writing about topics which interests others the most. Link baiting is link building in an unconventional way. In case of link baiting, links are not pursued. To acquire links, hooks can be of several types like:

• News hook: Content on the latest news can attract links to it.
• Contrary hook: Some articles can be written in a way to raise arguments from people. If done effectively, side-stepping controversies or personal vendetta, it is one of the best link-baiting methods.
• Resource hook: If the article is very rich and high on quality, links pour in as users refer to it as a genuine resource of information.
• Humor: Humorous articles in web sites can also act as effective link baits.
• Attack: This is a type where other content/articles are criticised, invoking a response from the other author – as well as back-links on their profiles/web sites.

In short link baiting is all about making the article or the content very interesting and attractive. There are some important tips that help to be a successful link baiter:

• Try to write about topics which might interest people or which is very popular on public forums. Don’t write any boring or repetitive articles; else nobody will even go through it.
• Try to promote your work through blogs, reviews, interactive forums, etc.
• Write about anything which is current, spicy, interesting and very informative. Don’t write on old topics (if not as a response) as old news is no news.
• Write the content in a way that stands out from other articles. Think out-of-the-box.
• Try to invoke others’ reactions or views as people often link back to interactive articles.

There are several advantages for link baiting

• Links acquired via link baiting can be crucial to improve your site’s search engine ranking.
• The more links you get, more your website’s value increases. People view your website having a large amount of back-links as a reliable site and a potential resource for further information.
• Vastly improved conversion rate of the website.

Pitfalls of link baiting

Link baiting is all about capturing links though articles but it can act as a double edged sword. You should know what to write and should not exaggerate or fake just to attract people. This might get you a large inflow of back-links initially, but may put your website’s authenticity and professionalism at stake. Even if you criticise any other content or competitor then you must have logical proof and arguments to support the same.

Link baiting can create wonders if executed right. All these depend on the quality, importance, logic, and how presentable your article is on the website. The most important of all is to have an in-depth knowledge on the subject you are writing about.

Summary

Link baiting is a method to capture links but this method should be executed well in order to obtain results.

Reference links

http://www.ezinearticles.com/?What-is-Link-Baiting?&id=1438138

http://www.ezinearticles.com/?Website-Promotion-Via-Link-Baiting&id=964054

http://www.thatseoguy.com/2008/10/10/the-pitfalls-of-link-baiting/

Search Engine Optimisation, Website Promotion website promotion, seo tips, seo, search engine optimisation, article marketing

You have probably heard about different ways by which you could try Internet marketing. And it is most probable that you have heard about its most popular strategies, search engine optimisation. If you want to know more about this side of Internet marketing, better read along.

What is Search Engine Optimisation?

Popularly known as SEO, this type of Internet marketing strategy involves the control of search engine results. A lot of people use popular search engines if they want to find out things and information. Because of this, proponents of the SEO strategy found a way by which they could tie marketing to the vast web of the Internet.

How does SEO work?

SEO works in several ways. Business owners like you could opt for a number of procedures in implementing SEO strategies. Some of the most tried-and-tested SEO strategies are the following:

Keyword-dominated articles
Keyword-dominated articles seem to be one of the most successful SEO strategies that internet marketers use. The articles are powered by specific keywords that will act as leads to your business.

For example, if you are into the coffee business, you can create an article that will mention the phrase "best coffee in (your business location) several times. The articles are then posted in different popular article depots.  Although a single article would be enough for small businesses, having series after series of keyword-dominated article could do wonders for your business.  This is because search engines classify their results by the number of times that the search word or phrase  appears  in a web page. So if user type "best coffee in (your business location), there is a big chance that the article talking about your business will be placed in the top ten results.

Link building
If your business has a website or blog, why not maximise its use? Link your blog to several related blogs or websites. Doing so will create backlinks that will point to your business' web page or blog. You could also tie your business' web page title to the keyword you will use in your keyword-dominated articles.

Keyword-powered posts
Participate in your target market's online forums by creating an account under your business' name. Be friendly and ask for their web pages so you could link them in your business' web page. You can also make relevant and friendly comments on their messages. To maximise your post, create a key-word driven signature. This way, all your posts will be signed by the keyword-driven signature. This would mean that your keywords will be attached to every topic that you commented on. The strategy will give you the chance to widen your search engine reach.

Is SEO expensive?

No. As a matter of fact, all you will need to have is a trusty computer, a reliable internet connection and a web page. If you can't write keyword-dominated articles and posts, there is no need to worry. There are a lot of online writers willing to create this types of web content at very cheap rates.

Search Engine Optimisation, Search Marketing website promotion, websites, seo, seo tips, search engine optimisation, article marketing

Driving traffic to your website can be difficult. By writing good keyword rich articles and putting them on websites such as hubpages and squidoo can help drive targeted traffic to your website.

This can be a simple and free way to promote your website. Known as Article Marketing, the more articles you write the more traffic your website will attract. And that means more sales for you.

Writing articles is time consuming so if you are unsure of doing it yourself why not try my website promotion service.

Website Promotion article marketing, website promotion

Promote your website through my website promotion service.

My simple service can boost your page rankings and help drive targeted traffic to your website.

By having good keyword dense content linked to your website Search Engines will give these links a higher weighting which can lead to a higher page ranking for your website. The higher your website is listed in search engines, like Google and Yahoo, the more traffic you are likely to get.

More about my website promotion service.

General, SEO services, Website Promotion website promotion, page rankings, article marketing